18 Strategic Communication Being able to communicate an organisation’s strategy and goals to employees, stakeholders, the media and general public clearly and concisely is critical in ensuring they are implemented and the right message is achieved successfully. This half day workshop will equip attendees with the knowledge and skills to deliver and plan strategic communications. The course will cover: • Understanding the need for clear Strategic Communication • Consequences and examples of getting it wrong • Knowing what you want to achieve - targeting • Creating a plan •Communication infrastructure •Aims •Audience •Research •Message •Spokesperson •Channels and Outlets •Deliverables & Collaterals • Delivery •Medium •Style - Presentation Skills • Evaluation and PIR •Practical exercise Employee Engagement Employee engagement is the combination of commitment to the organisation and its values and a willingness to help out colleagues (organisational citizenship). It goes beyond job satisfaction and is not simply motivation. Engagement is something that the employee has to offer: it cannot be ‘required’ as part of the employment contract. This half day workshop considers some of the organisational issues that contribute to - or inhibit - employee engagement in different organisational settings. The course will cover: •What is employee engagement? •Why organisations need to be focused on employee engagement •How to build an engaged workforce • Engagement Drivers •Different levels of engagement •Intellectual •Affective •Social •The Outcomes of Engagement •Practical exercise / Case study Talent Management Talent management is the systematic attraction, identification, development, engagement, retention and deployment of those individuals who are of a particular value to an organisation, either in view of their ‘high potential’ for the future or because they are fulfilling business / oper- ation-critical roles. This half day work shop equips attendees with an understanding of the core aspects of a sustainable and value adding talent management strategy. The course will cover: •What is talent management? •The business case for talent management •Developing a talent management strategy •Alignment to corporate strategy •Inclusive versus exclusive approaches •Involving the right people •Focusing on the talent management loop •Attracting talent •Developing talent •Managing talent •Tracking and evaluating talent management •Implementing an effective talent management strategy •Talent management in a difficult economic climate •Practical exercises