Sales Training (Basic) - Essential Sales Skills Introduction The sales environment is the lifeblood of any organisation and as a result it is extremely competitive, with the competition always looking for an advantage. Keep ahead of the competition by understanding the key behaviours which underpin 21st Century selling. Learn how to appeal to the modern, sales savy customer who has increased information to hand. This course will enable participants to: • Increase sales by building a better rapport with clients • Help the customer take the buying decision by using a structure approach • Gain commitment from clients and reap the benefits • Gain sustainable competitive advantage through creating effective impact. Who the course is for Those people who are both new to sales and those wanting to refresh their sales approach and revise the fundamental principles of good sales behaviour. Course Content • What makes a great salesperson? • Sales Behaviour • Preparing for your sale • Communication • Making the right first impression • Developing rapport • Dos and Don’ts - for the meeting • Selling your product and service - features & benefits • Handling objections & gaining commitment • Practical exercises & scenarios • Action Planning Duration: 1 day 27